The 4th International MRC Transmark Sales & Marketing Conference was held from 26 – 29 March 2010 at Tenerife, Spain. The theme for the conference was “Expanding Horizons Exploring Possibilities” and the event challenged attendees to expand business, explore relationships, and serve customers more effectively.

The audience comprised of MRC and MRC Transmark senior sales and marketing people from their operations worldwide, together with vendors, which provided for a lively and stimulating environment in which to discuss key themes such as how best to meet current and future customer/vendor requirements; optimising global account and project management; addressing economic developments; and creating enhanced cooperation and partnership.

Speakers included a number of accomplished consultants and vendors who gave visionary presentations and also hosted roundtable discussions with all activities designed to engage participants in seeking innovative approaches to business challenges as well as looking at industry issues in general and providing an opportunity to understand specific market dynamics.