In a survey conducted by the industry association Bitkom, only one in ten German companies saw themselves as pioneers in artificial intelligence. One in five companies already consider themselves to be left behind when it comes to AI. In addition to the survey, Bitkom is publishing a completely revised guide to the use of generative AI in companies.
Many companies are still struggling with the use of artificial intelligence. Around two thirds (64%) see themselves as latecomers when it comes to AI, and around one in five (22%) even believe they have missed the boat. In contrast, only one in ten companies (10 percent) see themselves as AI pioneers. These are the results of a representative survey of 603 companies with 20 or more employees in Germany. “Even if you haven't yet dealt with AI, you shouldn't bury your head in the sand. Everything is on the move with AI and it's all about getting started,” says Bitkom President Dr. Ralf Wintergerst. “However, many companies are confronted with legal uncertainties, for example with regard to data protection issues or the implementation of the AI Act. We also need a change of perspective from politicians: less regulation and more innovation.”
The implementation of the European AI Act is currently a major challenge for many companies, particularly with regard to the use of generative AI. Bitkom has therefore now published a completely revised version of last year's guide “Generative AI in companies”. On more than 100 pages, it answers key legal questions regarding the use of generative artificial intelligence in companies. The AI Act, which has now come into force, is also comprehensively covered. Companies receive practical assistance, from important considerations in the run-up to the use of AI to data protection issues and the employment law implications of AI. In particular, the comprehensive checklist for the procurement of AI systems and the chapters on IT security and intellectual property rights in connection with AI have been fundamentally revised. In particular, these deal with copyright, trade secret and trademark protection law. The guide is rounded off by a new chapter on ethical issues relating to artificial intelligence.