Former Texecom Director will oversee global new customer acquisition strategy

Pressure management specialist Elfab has appointed Russell Trotter as its new Business Development Director for all products and markets worldwide, bringing with him 14 years’ mechanical and electronic B2B experience.

Russell originally joined Elfab in 2000 as Operations Director and was instrumental in the design and development of new pressure relief products, including Elfab’s Opti-Gard™ range of reverse-acting rupture discs, and its non-intrusive rupture disc detection system, Flo-Tel™. After 7 years, Russell moved to sister company Texecom, an electronics design and manufacturing business in the intruder alarm system industry, where he was responsible for all manufacturing, procurement, quality and process engineering. During his time at Texecom, Russell took on the role of Business Development Director for the Klaxon Wide Area signalling brand, contributing to substantial growth and gaining significant sales and marketing experience.

As a leading manufacturer of rupture discs, explosion vents and associated detection systems, Elfab plans to grow significantly over the next few years, further penetrating its existing markets, as well as developing sales in new markets. Geographical growth areas for the company include the Middle East, Africa and Russia. Returning to Elfab with his extensive sales development experience Russell is set to spearhead this expansion.

Russell is MBA qualified via Durham University UK and NEBOSH trained in UK HSE management.

Commenting on his new position, Russell said: “I look forward to developing a legacy in the new markets we are entering, securing a strong brand presence and increasing our market share.”

As associate sponsor at the 6th Annual Process Safety Implementation Summit in Abu Dhabi in September, Russell will be representing Elfab at the conference and delivering a seminar on rupture disc technology. If you would like to know more about this seminar, or would like to speak to Russell, please contact the Elfab office.