Erie introduces new trademark, brand name
Erie Water Treatment Controls unveiled its new trademark and brand name during its annual Dealer Event.
“We are pleased to announce that an evolution is taking place with our brand identity”, says Nick Govaert, general manager of Erie Water Treatment. “Ever since it developed the worlds very first automatic control valve for water softeners back in the late 1940’s, erie has been a leader and pioneer in the water treatment industry. In 2009, the decision was taken to shift the focus away from control valves, to concentrating on complete water treatment solutions. Today the time had come to rethink and adapt our brand identity to this new business philosophy.”
“The new brand name, Erie Water Treatment, isn’t a radical departure from our original name. Those in the water treatment industry that know us will continue to call us ‘Erie’. But for those that may not be familiar with us, our new identity will reflect what we actually do: water treatment, and not just control valves!”